In the not-so-distant past, a lot of businesses jumped on the mobile web development bandwagon after Google announced that they'd penalize any site that wasn't compatible. Seeing that the vast majority of people use their smart phones to search, it makes good sense for a business to have a website that can be viewed from a mobile device. Just like anything else, however, not every mobile website is created equal and some fail to deliver the results their owners expect from their investment.
It doesn't take long to find someone offering mobile website services, but only web developers are equipped with the skills and tools necessary to build a site that looks great and functions even better, no matter the device. Think of it this way; website developers are the mechanics of websites, while graphic designers and marketing firms that don't specialize in websites can build a site that looks great, but under the hood it's nothing but a pile of junk that clunks along and frustrates users.
There's a lot that goes into a high quality mobile website design. These are just some of the pieces that a mobile website needs to include in order to offer the best possible return on investment and user-experience, which we'll talk about in the coming weeks:
Stay tuned for the next two posts in this mobile series, where I'll be talking about the importance of speed in mobile design and all of the ways mobile can improve user-experience, making a profound difference in your website's performance. If you're worried that your mobile website design might not be measuring up in today's fast-paced technological world, give us a call and we'll build you a responsive site that will take your business into the future.
We live, work, and gather on traditional, unceded, and treaty territories of First Nations, Métis, and Inuit Peoples from coast to coast to coast. We’re committed to our collective responsibility to the original caretakers of this land and to listening, learning, and acting in ways that support reconciliation.
