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Author: Angie Saltman

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Angie Saltman
2015-02-11
Last time, I talked a bit about what it is that programmers do when they're holed up in their offices for hours on end, punching away at keyboards. For anyone who doesn't work in this industry, what web development involves - and more importantly, what's possible - can seem a little foreign. Today, I want […]
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Angie Saltman
2015-02-05
For the sake of saving money, business owners are sometimes tempted to choose a canned website, or rather websites that are built using free or purchased website templates. While most business owners are on the lookout for ways to save a buck, the upside of saving some money in the short-term can't compare to the […]
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Angie Saltman
2015-01-29
There's no doubt about it; Facebook is a proven internet marketing platform that small businesses can and must use if they want to popularize their brand without spending a bundle. The only drawback, however, is that businesses can often get hung up on Facebook, devoting all of their social media marketing efforts to the one […]
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Angie Saltman
2015-01-16
If you own a business, you're undoubtedly dedicating countless hours each week to improving your product and service offering and exploring new avenues for growth - in addition to running the company! Social media marketing can be a highly effective and typically free way to advertise your brand, but there's little point using this strategy […]
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Angie Saltman
2015-01-09
Believe it or not, there are still businesses out there that don't yet have a website. In reality, the days when you could get away with not having a website are over - long over, in fact. When the vast majority of people now look for the companies they intend to frequent online, businesses that […]
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Angie Saltman
2014-12-31
You don't need to believe in karma to know that the simple act of paying it forward or lending a hand to someone or something that could use your help is totally gratifying. If you haven't done it in a while, volunteer or make a donation to a not-for-profit organization - it's amazing how good […]
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Angie Saltman
2014-12-17
In the last post, we shared some of the ways cloud solutions can and are being used to improve operations by providing businesses with a more affordable and convenient way to access and use information. We also touched on one of the ways cloud solutions can be used to promote brands and to keep customers […]
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Angie Saltman
2014-12-11
For many small business owners, one of the biggest challenges they have is competing with larger companies that offer similar products and services. In the past, small businesses owners couldn't afford the technologies large companies used to systemize their business operations, ultimately improving their productivity and increasing their profits. They also didn't have the in-house […]
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Angie Saltman
2014-11-20
Over the last few weeks, we have been talking at length about branding - and for good reason. It's one thing to have a great product or service, but ensuring your business continues to grow, year after year, takes a lot of hard work, dedication, and last but not least, rock-solid branding. Think of your […]
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Angie Saltman
2014-11-13
When you open a business, any business, creating a branding strategy should be among the very first items on your to-do list. Contacting website designers, a graphic design company, or better yet one company that can do it all, is a good place to start. But to really give branding the attention it deserves, you've […]
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Angie Saltman
2014-11-07
Bad logos stick out like sore thumbs. I know you've seen them. All too often, logos are designed without any thought given to how they portray a business' image, or the concept behind the logo is so complicated that only the graphic design company or business owner knows what the heck they were thinking when […]
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Angie Saltman
2014-11-04
At some point over the years, you probably advertised your business in newspapers, magazines and brochures. The thing about these more traditional forms of marketing is that they've been made nearly redundant by the many advertising platforms that are available on the internet. When most people today look online for the businesses they'll frequent, and […]
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