While the phrase 'content is king' has been used to death online, it's still a very accurate way to describe the importance of content marketing for any and every business, today. To put it simply, if you hope to be a major player in your industry, online, you've got to be producing and sharing quality content on a regular basis. Now, 'content' is much more than articles and can include everything from blog posts and videos to webinars and infographics. Share your expertise and add value to your website, generating more interest in your business and driving new customers to your door!
Posting quality, keyword optimized content not only drives interested readers or viewers to your site, but also creates the opportunity for those site visitors to share your content with others via their social media networks. What's more is that Google awards sites that post quality, keyword optimized content with better search rankings, furthering your website's reach.
If the goal for your website is to create greater brand awareness and drive new leads and sales for your business, creating quality content is a great way to demonstrate your expertise in specific subject areas. When people see that you're the real deal it builds trust, and building trust is a vital first step for online success.
The thing to remember is that quality is key. Ripping off a lame blog post at 3 am won't do anything but lead people to believe that you aren't at all serious about your business. Take time to think about what it is that people really want and need in the way of useful and engaging content. Can't write to save your life? Hire someone who can!
Whether you're trying to attract the attention of new or existing customers, sharing content that's engaging, useful and entertaining is necessary for keeping people in tune with your brand. You want and need to stay front and centre in your customers' minds, otherwise you'll be forgotten, and left in the dust while people move on and take their business elsewhere.
Today, the best website designs make it easy to create and share content. If you're shooting for the top, a blog is an absolute must, as are social media sharing icons that allow your readers or viewers to share content they found useful with others in their networks. Try your hand at creating a useful how-to video using your smartphone. You don't have to reinvent the wheel, just put your expertise to work and create content that people are eager to consume and share.
Don't know where to start? Get in touch with us: (780) 539-7258.
We live, work, and gather on traditional, unceded, and treaty territories of First Nations, Métis, and Inuit Peoples from coast to coast to coast. We’re committed to our collective responsibility to the original caretakers of this land and to listening, learning, and acting in ways that support reconciliation.
