Over the last few weeks, we've been talking about online marketing and why it's critical for businesses of all shapes and sizes to employ a well-designed strategy to give their brand greater exposure. Today's post will give you an idea of what it is that you need to have in place before you get started designing your online marketing plan of action.
A Stunning, Robust Website:
If you consider that your website is the central command station for your online marketing efforts, it goes without saying that you need to start with a well designed website. You not only need a professional web design that's user-friendly, but it also needs to be mobile-friendly and the pages have to load quickly. Google won't give good rankings to a site that's slow to load and can't be searched from a mobile device, and the goal of any marketing strategy is to convert more of your site's visitors into your customers, not have them hitting the back button to exit your poorly designed web page.
If you're going to be undertaking some amount of SEO - and you should - it's imperative that the content on the site incorporate the right mix of keyword terms in the right frequency to convey a clear theme to Google. What's considered your site's on-page factors must be just right for SEO, and this requires a great deal of highly specific research and writing skills.
If you're beginning to think that your site could use a re-design, get in touch with our web developers! We know exactly what a site needs before a business can market itself successfully, and we're equipped to ensure the content on your web pages is exactly as it needs to be for your site to rank well in Google and other search engines - just ask us!
A Blog:
As mentioned in a previous post, blogging is a very important and effective way to not only improve your website's rankings and brand exposure but also build trust with your site visitors. If you don't already have a blog, you need one for online marketing.
Branding:
One of the biggest goals of any marketing campaign is to effectively promote a brand, but before that can happen, you need to ensure your brand has been incorporated into your website in the best way possible. Professionally designed logos, the style and tone of the content on your site, everything must be working together to present a consistent brand.
Social Media Accounts:
Before you can start sharing, tweeting and networking with all of the people that you want to convert into your customers, you've got to set up accounts or profiles in all of the major social media platforms. These include Facebook, Twitter, LinkedIn, Instagram and Pinterest.
Once you've got these pieces of the puzzle in place, you'll be ready to start marketing your business online using some or all of the channels that are available. If you'd like to discuss how your site can be brought up to date an in line with what you'll need to start a successful online marketing campaign, call us: (780) 539-7258.
We live, work, and gather on traditional, unceded, and treaty territories of First Nations, Métis, and Inuit Peoples from coast to coast to coast. We’re committed to our collective responsibility to the original caretakers of this land and to listening, learning, and acting in ways that support reconciliation.
