It seems like just about everyone has a relative or a friend who 'dabbles' in graphic design. While you may be tempted to have this sidelining graphic designer create your business' logo, there are several good reasons you should only entrust a trained professional with your design needs.
Free online tools and graphic design dabblers have produced a whole lot of poor quality logos and other graphics. You know what I'm talking about, you've seen them before. The risk you take when you entrust anyone but a professional with the important task of designing your business logo, for instance, is that people won't take your business seriously. Your logo doesn't look professional, so what does that say about your own professionalism? You've got one chance to make a good impression, so ensure you're putting your business' best foot forward with a high quality, appropriately branded logo.
Setting your business apart from you competitors requires effective and consistent branding, especially when it comes to your logo. A graphic design company will first take the time to understand what it is that you do, which market you're trying to target, who your competitors are and what makes you different. From this, they will create a visual representation of your brand's message, which will be incorporated into every aspect of your business' online presence and your print marketing materials.
In business, time is money. If you decide to save a few bucks by going with an amateur, you could very well wind up with a logo that isn't in-line with the rest of your branding and, well, just looks plain awful. Instead of going through the hassle of having your logo re-designed in the near future, get it right the first time and hire a professional. Paying a little more up-front will always save you time, money and headache.
There's a lot that a professional graphic designer can offer you that an amateur or free online tool can't:
And the list goes on! If your business needs a logo or your existing logo is in need of a makeover, get in touch with our graphic design team. We're equipped to create the logo and other branding graphics your business needs to command attention both on and offline. Call us to get started!
We live, work, and gather on traditional, unceded, and treaty territories of First Nations, Métis, and Inuit Peoples from coast to coast to coast. We’re committed to our collective responsibility to the original caretakers of this land and to listening, learning, and acting in ways that support reconciliation.
