Online Marketing for Beginners

August 6, 2015

No matter what it is that your business provides or where you're located, owning a site with a professional web design is crucial to success, both on and off the internet. But, where many businesses fall short is they fail to effectively market their company using the various channels that are available.

The world of online marketing can seem a bit daunting to those who are unfamiliar with what it entails, but the opportunity it presents is far too great to ignore. Plus, here's the thing: online marketing is crucial to business growth today, so it's time to stop dragging your heels, to learn the basics and start putting it to work for your company!

Today's post on online marketing is the first of several that we'll be sharing in the upcoming weeks. With a better understanding of what you can and should be doing in the way of marketing, you'll be better prepared to seize every opportunity to popularize your brand, extending your business' reach and achieving goals that just wouldn't be possible without an effective marketing strategy.

While future posts will get into the various forms of online marketing in greater detail, today I want to give you an idea of how you will benefit and why it makes good business sense to undertake at least some form of marketing on the internet.

Marketing Online is the Most Efficient Way to Tell Others About Your Brand

  • Reach More People than You Ever Could Before: Today, the vast majority of people search for the products and services they're ready to buy, on the web. If your site isn't being found in the search rankings or people aren't learning about your brand through social media, etc., you will always lose customers to your competition.
  • Saves Money: When you consider the number of people you can reach with web marketing, it's easy to see why companies that stick with it make great returns on their investments.
  • Measure Your Results: One of the best things about marketing online is that there are a variety of tools available that allow you to easily track and monitor your results. See what's working and what's not and adjust your strategy accordingly!

Stay tuned to learn about the various forms of online marketing that are available and why they're important for business success.

Looking for a professional web design and a powerful marketing campaign? Get in touch with us: (780) 539-7258.

About Angie Saltman

I'm President and Visionary Lead at Saltmedia.  Hi! I’m a big ideas person with an extensive technical and creative background. Together with my fantastic team, we bring great ideas to life. Let’s put our heads together and create some success!

About Angie Saltman

Angie is the founder of Saltmedia, and her vision has always been “Creating Impact Online”. Alex & Angie Saltman are life and business partners and have married design, tech, and marketing together for the last 12 years. Angie is an Indigenous innovative leader who believes in supporting the local economy by hiring local, shopping local, and giving back to the community. Her friendly attitude makes working through any difficult issues much easier. She has 20 years’ experience in the technology and design fields and her specialties are team collaboration, leadership, internet, design, and client services. Angie holds a Diploma in IT, an MBA in Indigenous Business Leadership (IBL) from Simon Fraser University, and is currently working on her Plain Language Certificate from SFU to level up her visual and written communications. We’re not sure where she makes the time, but she’s been on the board of directors for the Canadian Mental Health Association-Alberta Northwest Region since 2010 and is currently sitting as Past President. She’s passionate about using her skills and voice to promote good mental health. Check out Angie's art at www.aanji.ca.
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