Given the dramatic increase in connectivity around the world, the option for thriving businesses to miss out on having an established online presence is a thing of the past. Be they at home, at work, or out and about, many people would rather obtain their information via the internet rather than coming to visit your business in person, or even using the phone. Having a website is a must to keep up with the ever-busy lifestyle of the average person, and so it’s important to represent yourself in a clean, professional way online in order to appeal to your customer. You might be thinking to yourself “How does one go about creating a website?” Well there are two answers, both quite simple: you can set yourself up on a DIY website creator such as Squarespace, Wix, or Weebly, OR you can have your website custom built by professional web designers such as ourselves at Saltmedia.
Building a DIY website comes at little cost to the owner and is easy to do. Once you choose which service suits you best, all you need to do is pick one of many pre-made templates and fill in the blanks. DIY websites are convenient and can be created by just about anybody. Great, right? Well maybe not so much. Having any presence online is most certainly advantageous to a business, but the quality of the website is where you truly make your mark. The limitations of DIY website templates create a cookie cutter feel to your website that will rarely leave a mark on people visiting your website. And unless you’re a writing wiz, you’ll be lacking in compelling, SEO (search engine optimized) content that will draw in and engage visitors. Not to mention the fact that once your website is built, it is bound to whichever service you used. As a business owner, it just isn’t smart to hand out ownership rights over something as important as a website.
A custom-built website is by and large the Cadillac of websites. It’s costlier, but the features and advantages of the service practically pay for themselves. When you hire a web design company--like Grande Prairie’s own Saltmedia--to build a customized website, you’re free to expect great things. Say goodbye to rigid templates! Custom-built websites are tailor made to suit your needs and have no limitations—your website will look and feel exactly the way you want it to. They are built from the ground up using your preferences, so that your website’s visitors have a true feel for what your business is all about. As the adage goes, a first impression is a lasting one.
As mentioned above, it’s important to be accessible anywhere, anytime online. Custom websites can be (and usually are) optimized for use on any device, and SEO content is used to boost your presence in search engines like Google (if you want to put in the work, you can even make it to the top!). Better still, you own your website instead of renting it. Think of it as an investment. Rather than making payments on a DIY website that you fussed over for hours and with all its limitations, you’ll make a one-time payment for a professionally designed product that fits you like a glove.
On top of that, if you work with us at Saltmedia you’ll have the comfort of knowing that your website will be constantly monitored to ensure that it’s in working order 24/7.
Creating success online is our motto! If you have further questions about obtaining a professionally designed website for your business, municipal, or non-profit purposes, or if you’d like to jump in and work with us, give Saltmedia a call today at 780-539-7258!
We live, work, and gather on traditional, unceded, and treaty territories of First Nations, Métis, and Inuit Peoples from coast to coast to coast. We’re committed to our collective responsibility to the original caretakers of this land and to listening, learning, and acting in ways that support reconciliation.
