Believe it or not, there are still businesses out there that don't yet have a website. In reality, the days when you could get away with not having a website are over - long over, in fact. When the vast majority of people now look for the companies they intend to frequent online, businesses that don't have an online presence will always lose customers to those that do. A site designed by professional web designers, therefore, is a valuable business asset.
Take the plunge in 2015! Put your business online and reap the rewards of greater exposure, new customers and sales! The following are just some of the many ways your business will benefit from owning a website:
You're Missing the Chance to Attract New Local Customers
If you're like most small or mid-sized business owners, you depend on the patronage of people in your local area. Without a website, however, you will continuously lose customers to competitors with websites. Here's why: statistics show that as many as 3 out of every 4 people turn to the internet first when they're looking for the products and services they're ready to buy from businesses in their local area. Not the phone book or the newspaper, they're using search engines to find the businesses that can fulfill their needs. Going forward, a website that can be navigated and consumed by people using their smartphones, home computers and tablets is a must for businesses of all sizes.
Branding & Being Found Online
Because more and more people - of all ages - are using the internet to find product and service providers, efforts to popularize your brand and market your business should also be focused online. With quality website design services provided by a reputable web development team, a business website is an exceptionally effective way to do both. But, having an online presence is just the beginning; a website requires a search engine optimization (SEO) strategy to be found. When your site ranks well in search engines for related keyword terms, people will see and know your brand more readily.
Understanding & Communicating With Your Customers
With a website, you can use platforms like your site's blog or a Facebook fan page to communicate with your current and prospective customers. Getting to know them better will unveil all types of valuable insights that you can then use to improve your business. Use your site's blog to respond to customer complaints in a thoughtful way that shows customers you care. Or, add a sign-up area to your site for those interested in receiving email newsletters with industry updates and information on your special offers.
Measuring Success
With a great online presence, you'll not only have the opportunity to tell more people what makes your business so awesome, but a website also gives you the chance to learn what aspects of your online strategy are bearing fruit for your business, and which one's aren't - something that you'd never be able to do easily with a radio or newspaper advertisement.
With the help of some online tools, you can see where your site's visitors are coming from, learn which pages of your site interest them and which ones don't. You can then use this information to tailor your overall online marketing strategy and improve your product and/or service offering.
Really, this is just the tip of the iceberg in terms of the many ways your business will benefit from a site designed and built by professional web designers. If you're currently looking for a company that can offer cutting-edge website design services and will help to put your business online in the most effective way possible, contact us at Saltmedia.
We live, work, and gather on traditional, unceded, and treaty territories of First Nations, Métis, and Inuit Peoples from coast to coast to coast. We’re committed to our collective responsibility to the original caretakers of this land and to listening, learning, and acting in ways that support reconciliation.
