Up the Hill at Loakin

Marketing & Design

Services Provided

Websites

For this project, we worked with the existing website. We rebranded using the new logo and colours, streamlined the shopping pages so customers could find more items on a single page, added a merchandise site, and reformatted the pages on the site to look more professional and be easier to read.

Brand Development

Branding was carried out through every aspect of the project – a new logo and visual brand guide, a marketing plan, a new brochure and sell sheet, social media graphics that reflected the new logo and colors, and new labels and packaging.

We worked closely with the client to develop a slogan and we used beautiful guidance from the family behind this business to write a meaningful brand story that tells how special Loakin is.

Writing

The project began with extensive market research and a Market Report and Considerations. We identified their unique selling points, and created a marketing plan that they can build on over the next few years.

We also wrote the content for a year of social media posts on both Facebook and LinkedIn, and rewrote their brochure and sell sheet to better reflect their brand and their business.

One of the highlights of the project was working together to create a slogan and brand story. This was a wonderful collaborative process.

Graphic Design

Loakin needed a logo that told their brand story and identified them as an Indigenous business. The final result incorporated their original colours, added beading and dot work, included one of the client’s favourite herbs, and added a sweet character making the journey ‘up the hill’.

The new logo was incorporated into the website refresh, new package designs, labels, and shipping box design, and a year’s worth of social media graphics that the client can adapt for a variety of purposes. We also designed a new brochure and sell sheet, and provided the client with QR codes that will be especially helpful during her many in-person events and conferences.

Project Gallery

About

Up the Hill at Loakin is a female Indigenous-owned and operated botanical and herbal products company operating on Secwépemc territory in British Columbia. This company builds on a history of sacred Medicine Woman teachings and modern herbalist training. Loakin makes and sells bath products, healing mists, herbal salves, skin care, smudge products, teas, and merchandise. All their products are sustainably sourced and ethically produced. Their goal is to expand the business internationally – and of course, good branding and marketing is an important part of expanding!

Challenge

This was a project with many moving parts that required the expertise of our entire team in different areas. Often, different parts of the project were developing concurrently, and we needed to keep up with each other! The business and branded needed to better reflect the company’s Indigenous identity, and we needed to create solutions that allowed this very busy business owner to continue to flourish in her business without being dragged down by too many asks.

Insight

This Indigenous female-owned business has what’s truly needed for success – high-quality, unique products that customers love. They just needed a new logo, consistent branding, and a marketing plan that was easy to implement and track.

Results

Now, Up the Hill at Loakin is set for growth and international markets! They have a beautiful logo, consistent branding, social media posts, graphics, labels, and recommendations that all reflect the business’s roots and its excellent products. Customers are continuing to enjoy the products and their connection to this amazing owner and her team.

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