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Tag: Marketing

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Angie Saltman
2023-01-11
Website optimization means doing the things that will make your website work for your business. Although there are some specifics that will be unique to your business, there are also some key actions that apply to every website. 
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Angie Saltman
2022-12-22
Businesses must be flexible to survive. With internet marketing, that might mean something as small as switching which social media channels you advertise on, or as large as re-doing your entire website to make sure you’re showing up on searches and customers can buy directly from your site.
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Angie Saltman
2022-11-24
On-page SEO (also known as on-site SEO) is all about optimizing individual web pages to improve rankings and traffic.
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Angie Saltman
2020-05-04
And just how do you market like a Jedi? Well, first things first. Get a killer website! Here are some items that you can do yourself and cost you nothing but time. A Facebook Page Social Media Posting A Google My Business page Online marketing can get complex, and when it does get too complex, […]
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Angie Saltman
2016-06-23
Business owners often ask us which types of digital marketing are most important if they want to succeed online. The truth is, there isn't a one-size-fits-all online marketing solution that will work for every business. In fact, your industry, your business goals and budget will all play a role in determining which forms of marketing […]
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Angie Saltman
2015-11-23
For those of you who are still coming down from Halloween candy sugar highs, I hate to break it to you, but Christmas is approaching - fast! For anyone with a business, this is a great time of year to kick your marketing efforts up a notch and to drive more leads and sales before […]
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Angie Saltman
2015-10-22
While the phrase 'content is king' has been used to death online, it's still a very accurate way to describe the importance of content marketing for any and every business, today. To put it simply, if you hope to be a major player in your industry, online, you've got to be producing and sharing quality […]
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Angie Saltman
2015-10-06
Deciding where it is that you should devote time and money to market your business online? Every small business should consider email marketing. It doesn't matter if your business services the oil and gas industry, you're an artist or you make and sell custom key chains, email marketing is one of the most efficient, affordable […]
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Angie Saltman
2015-09-28
In the last post, I gave the low-down on search engine optimization and why anyone who owns a website should consider investing in an SEO campaign of some shape or form. While 'SEO' describes the tactics that are used to drive traffic to a site organically, Pay Per Click, or PPC, is a form of […]
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Angie Saltman
2015-09-21
If you own a website, you've probably heard of search engine optimization or SEO. You wouldn't, however, be the first person to admit that they have no idea what it is, or more importantly, why it might be something worthy of consideration. The definition of SEO is pretty straightforward: the process through which you drive […]
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Angie Saltman
2015-09-14
In today's fast-paced, technological world, an online presence is a must for every business, no matter the market or the size. Whether you run a local retail store or head up a mega corporation with offices throughout the country, you need to not only be visible online, you've got to make your brand the centre […]
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Angie Saltman
2015-08-26
Over the last few weeks, we've been talking about online marketing and why it's critical for businesses of all shapes and sizes to employ a well-designed strategy to give their brand greater exposure. Today's post will give you an idea of what it is that you need to have in place before you get started […]
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We live, work, and gather on traditional, unceded, and treaty territories of First Nations, Métis, and Inuit Peoples from coast to coast to coast. We’re committed to our collective responsibility to the original caretakers of this land and to listening, learning, and acting in ways that support reconciliation.

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